Chief Executive Officer, oOh!media
Brendon Cook founded oOh!media in 1989. With over 40 years’ experience in outdoor advertising, Brendon has been at the forefront of the Out Of Home advertising business in Australia and New Zealand, creating a multi-award winning company and being actively involved in pioneering the industry’s move into digital.
Under Brendon’s leadership, the business continues to deliver strong growth through organic growth, strategic acquisitions and the development and introduction of several new environments to capitalise on the growth in digital and people’s increasing habits away from home.
Brendon is a founding and current board member of the Outdoor Media Association and was instrumental in the
development of the MOVE (Measurement of Outdoor Visibility and Exposure) project, a system that allowed for improved accuracy in reporting measurable outcomes to clients using Out Of Home media.
Brendon is the International Vice President of The World Out of Home Organization (previously FEPE International, established in 1959). WOO is the Global Out of Home industry body, that now champions the connection of country industry bodies and OOH leaders around the world, to develop learnings and strategies that assist OOH to become a world leading new media. Brendon is the first Australian to sit on the Board in the organization’s nearly 60 year history.