Joseba Egaña


Founder & CEO, Kendu Instore Visual Solutions


Joseba Egaña is the founder and CEO of Kendu. He is the driving force and visionary leader that has made Kendu the international business success story that it is today. 
With studies in Design and Graphic arts, prior to establishing his own company Joseba worked as Sales Director in commercial signage. In 2000, he founded Medio 10, a communication agency, alongside 0,99 Studio, a design agency, to service the retail sector. Seeing a unique business opportunity in POS and visual merchandising, Kendu was founded in 2004. Kendu was, and continues to be, the exclusive developer and producer of the pioneering graphic frame and textile visual system, Smartframe. In 2012, Kendu absorbed Medio 10 and 0,99 Studio. The company now employs over 130 people across its four office locations in Europe and the USA.